What does it actually do?

Replies in natural, brand-matching language — generated from your public profile and content.
​

Hides spam, toxicity, and irrelevant bait before it affects performance.
​

Recognizes the type of content it’s operating under — ad, post, or live stream — and shifts its objective accordingly (e.g. CTR, visibility, trust).
​

Chooses the right action — it doesn’t just auto-reply. It reacts, ignores, or hides when that’s the better move.