Reply200 does not generate replies in a single step.
Before writing anything, it separates the process into two decisions:
How the reply should sound
What the reply should actually say
This structure is intentional and is what keeps replies natural, consistent, and safe.
Step 1: Understanding how it should speak
First, Reply200 determines how it should talk in the given situation.
It analyzes the surrounding context, including:
Your page’s existing voice
Writing style, tone, emoji usage, and behavioral patterns from past activity.Where the comment appears
Ads, posts, and live streams are treated differently.
Ads are more goal-driven, posts are more conversational, streams are more reactive.The nature of the comment
Supportive, curious, neutral, joking, confused, aggressive, or toxic.Platform norms
Engagement expectations and spam sensitivity differ per platform.
Only after this step does Reply200 decide how it should sound.
Step 2: Understanding what it should say
Once the tone is set, Reply200 decides what to say.
To do this, it pulls context from the following sources, in order:
Post media
Images, videos, audio, and visible elements are analyzed to understand what the content is about.Post copy
Caption, headline, description, and any visible text attached to the post or ad.Commonly available knowledge
General-world information learned from large AI training datasets, used for neutral facts and common concepts.Live web context (when applicable)
Used selectively to clarify widely known, non-sensitive information when needed.
If no reliable context is available, or the comment cannot be confidently understood, Reply200 will not guess. In these cases, it may ignore the comment.
Additional safeguards
Before generating a reply, Reply200 also evaluates:
Whether replying adds value
Whether a reply could increase risk
Whether silence is the better option
Not every comment should be answered.
Why this approach works
By separating how to speak from what to say, and by strictly controlling where context comes from, Reply200 avoids:
Hallucinated replies
Off-topic responses
Spam-like behavior
Unsafe or escalatory interactions
This is why Reply200 does not rely on static templates or keyword rules.